NetSurf · 2025← Back to work

NetSurf

Big operators broadcast. NetSurf listens — and fixes.

00.

The Story

NetSurf were just another regional telecom in the Northwest, quietly waiting their turn to be swallowed by the big players.

A strong product. Loyal customers. 500 km of fiber. And almost zero online presence.

Outside their existing customer base, nobody knew they existed.

That's when we got to work. With a budget of… 100 leva.

That's all we had for the first month of paid advertising — about what the big telecoms spend on a single sponsored post.

First step: we stopped simply generating content and started speaking like a brand with character — bold, but human.

People reacted fast, and NetSurf saw something they hadn't expected — that their brand could sound big.

That's when they trusted us with all of their communications. And the budgets grew into the thousands.

01.

Xpanding

We Get You

Challenge

Create a consistent communication platform that truly reflects NetSurf — a local internet and TV provider in Northwest Bulgaria, close to people, flexible, reliable, community-first.

Insight

People are tired of top-down decisions that ignore everyday needs. Complaining rarely changes anything — so they want a brand that hears them and reacts.

Solution

We built 'NetSurf understands you' — a platform built on real local voices. We spotlighted real experiences from the region, translated them into clear benefits (flexible plans, fast support, better connection), and framed NetSurf as the provider that gives the community a voice and delivers solutions.