RK
Raicho Kraev
Vision xpanding
Founder of xpand. Twelve years growing brands across Bulgaria, Austria, and the Balkans. Has a soft spot for the underdogs — and the track record to back them. Tells you the hard truth first.
About
We're a small marketing agency built around one bias: we'd rather grow a brand than decorate it. We work with companies who are ready to commit to outcomes — and we say no to the ones who aren't.
But we create friendships, not databases of clients.
— The way we work
What we believe
01.
We measure work by what it changed, not what it shipped.
02.
We tell clients what we think — even when it's harder than agreeing.
03.
Our best work is when the brand can run without us.
04.
Our wins are shared. So are the losses.
—
Philosophy
Every project is a real action plan, not a portfolio entry. We win when our clients win. That's the whole philosophy.
Every project is not a portfolio entry. It's a real action plan for how to expand your business.
The team
Small team. High ownership. Direct line to everyone you work with.
Vision xpanding
Founder of xpand. Twelve years growing brands across Bulgaria, Austria, and the Balkans. Has a soft spot for the underdogs — and the track record to back them. Tells you the hard truth first.
Story xpanding
Creative xpanding
Partner xpanding
Tech xpanding
Builds the machine behind the brand — sites, software, AI, automation. Teaches systems to do the boring work so humans get the good work. Sees a repetitive task and can't sleep until it's dead.
Ready?
We don't take every project. We take the ones we can grow.