Jumena · 2024Back to work

Jumena — From Supplier to Sales Enabler

Not just store equipment — store performance.

00.

The Story

Jumena had been in the market since 1997.

Twenty-five years of experience. A name that meant something. Clients like Metro. A reputation built deal by deal, long before digital marketing existed.

Then the market changed. And Jumena stayed where they were.

01.

Xpanding

Case 01

Challenge

27 years delivering complete retail store setup and support — from furnishing to fiscal and security systems. Strong client success, but the Jumena brand lagged: outdated logo (8 years) and communication, making them vulnerable to growing competition.

Insight

Retail owners don't care most about how a store looks — they care if it sells.

Solution

A brand growth strategy and communication platform that reframed Jumena from 'supplier' to sales enabler. One clear idea at the center: Jumena stands behind every successful sale.

ServicesBrand StrategyBrand Identity360° Campaign Strategy

Not just store equipment — store performance.

More Work

Keep exploring.

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