Hacienda Beach · 2024← Back to work
Hacienda Beach — Not a Place. A Feeling.
Not just a place. A feeling.
Not just a place. A feeling.
00.
The Story
Hacienda Beach had everything.
200 apartments steps from the Black Sea. A private bay. All-inclusive. Panoramic views of the water. A restaurant, a pool bar, the kind of summer people spend all year waiting for.
And almost nobody knew it existed.
01.
Xpanding
Challenge
Bring Hacienda's digital presence to life and turn attention into real inquiries.
Insight
People don't book a summer stay because of 'rooms.' They book because they can picture themselves there — the calm, the ease, the vibe. When the feeling is clear, the decision is faster.
Solution
A full Direction → Ideas → Growth system. Website redesign — mobile-first, easy to use, built to drive inquiries. Social media strategy showing not only the resort, but the feeling of being there. Performance ads built for bookings.
02.
Results
More
direct inquiries through the website
Higher
social engagement
Strong
ad efficiency: low cost per inquiry, strong ROI
Achieved
stronger brand image as desired summer choice
Not just a place. A feeling.
Ready?
We don't take every project. We take the ones we can grow.
